Like any other skill, negotiation requires learning and
practice. The better prepared you are with factual data before heading into a
negotiation, the more effective you will be.
In an office, as in a war, negotiation is won much before the first
battle is ever fought. But unlike in a war, successful negotiation has both
parties walking away as winners. What is negotiation at work? It's the skill of
reaching an agreement, be it with the boss and colleagues in office, or clients
and vendors outside the organisation. In the first part of this sub-series on
negotiation, we deal with the latter.
Like any other skill, negotiation requires learning and practice.
The key issues often boil down to reaching an agreement that is mutually
beneficial and seeking a working relationship that permits the benefits to
flow. The following diagram gives 5 Qtrs of negotiation areas.
This process can be made profitable and enjoyable for all
concerned if some basic steps are followed. The first step is the same as for any
other process-preparation. The better prepared you are with factual data before
heading into a negotiation, the more effective you will be.
Thereafter, the most important requirement is to honestly,
logically and accurately identify the real needs and goals. Though the most
obviously stated need is money, it can be a proxy for other physical or more
refined needs (shelter, reputation, self-esteem). In the case of a
vendor/client, people are often simply seeking understanding and attention
rather than money.
Once you prioritise the needs of both parties, you can plan
towards a mutually advantageous solution, wherein you can give away low-ranked
needs in return for high-priority ones. Also, identify the stakeholders whose
interests or needs are affected by the outcome of the agreement or negotiation.
If you can -list out multiple stakeholders and their various interests, you are
probably analysing well. Use the matching needs to come up with multiple
solutions that may work.
Carry your analysis into the communication with the negotiating
party. The communication process is the second critical step in arriving at an
agreement. It is important to realise that the words used, emotions, as well as
the non-verbal attitude, will have an impact on people, and, hence, on the
outcome. Listen with an open mind, focus on receiving and communicating with
maximum clarity, and maintain sufficient emotional distance in order to be
successful. Simultaneously, you can continue to receive factual data, with both
parties following the
give-and-take principle, and building trust gradually. It is important to have
persistence and respect for the other person in order to be successful.
Finally, remember that you should care for the outcome, but not
too much. You can negotiate well only if you have the ability to walk away from
an unfavorable agreement. To build this strength, create a credible alternative
to failure. So, a successful salesperson, for instance, can negotiate the best
deals on his products if he has a potential back-up customer. You should also
factor in the fallback options for the other side. If you do this, it will be
clear that the final agreement will necessarily fall between the back-up
options of the parties concerned. However, do not exercise your option to walk
away; make your final offer and let the other person go first-if need be.
While negotiating with a client/vendor, enter the discussion with
a win-win mindset. Understand that both the parties need to walk away with
gains. So, if you are looking for a higher price, perhaps your client wants the
peace of mind that comes with an extended warranty. If you think of it as a
win-lose deal, you stand to lose both the deal and the working relationship.
Irrespective of the outcome, do not take words, requests or denials personally.
A lost deal does not mean that you have failed. It simply implies
that at that moment, the client could not afford to accept your offer. Do,
however, take time to help the client understand what he stands to gain from
your offer. Listen carefully to make sure you understand what he really wants.
Also remember never to lose your cool or emotions. Your friends
may accept you as you are, but your clients could run scared. Try and be the
first to make an offer. It will help anchor the client to your view and the
final agreement is more likely to end closer to your proposal. Do not
compromise on your ethical standards. Most clients/vendors would be happy to
work where they perceive the other person to be fair. While the client has the
right to ask and know before paying, both parties are entitled to take time to
think through their reactions.
At the end of the day, every interaction with a client/vendor
teaches us something new that adds to our negotiation experience. It is a skill
that takes years to master. Know that negotiation with clients is often focused
on money. Add to it the amorphous nature of relationships and negotiations can
become very complex.
Reproduced from www.businesstoday.in
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