# 3 traps Product Managers should avoid

Product management is one of the most important aspects of a successful company. His job is to oversee the development of the product from concept to market and ensure that it meets the needs of customers.

However, it is not always easy, and  common mistakes by product managers  can have a negative impact on the business. In this post I explores the  three biggest mistakes product managers make and how to avoid them. 

1. The first mistake is not understanding the customer and his sensitivities: 

Product managers need a deep understanding of customer needs and want to develop a successful product. He needs to be seinsitive to functional and non fucntional needs ( pride / association / ease of use/ Mood etc)  . Without this information, it is difficult to create a product that meets customer expectations. Product managers should try to understand customer needs and wants through direct customer feedback, market research, and other methods. 

2. I want all features:  

Another mistake is not setting clear goals and objectives: Product managers must have a specific goal for the product and a timeline to achieve it. Without clear goals, it is difficult to measure progress and determine whether the product is meeting the goals set for it. Product managers should also  communicate these goals  to the team so  everyone is on the same page.  

3.Balancing perfection to Availability: 

The third mistake is not testing the product before release. Testing is essential to ensure a successful product launch. This allows product managers to identify  potential problems or weaknesses before the product is released. how ever product managers must thoroughly test the product and make  necessary changes before release and should balance how much quality is needed vs customer and market oppurtunity

In conclusion, product management can be hard work, but  certain mistakes  can be avoided. These mistakes include not understanding the customer, not setting clear goals and  not testing the product before release. By avoiding these mistakes, product managers can ensure that their product is successful and meets customer needs.